Boemo ba nts'etsopele ea indasteri ea mekotla ea basali lefatšeng ka bophara

Mekotla ea basali, lereho lena le tsoa ho sehlopha sa bong sa mekotla.Mekotla e nang le khethollo ea bong 'me e lekanyelitsoe ho botle ba basali ka kakaretso e bitsoa mekotla ea basali.Mekotla ea basali le eona ke e 'ngoe ea lisebelisoa tsa basali.Ho ea ka sehlopha sa malapeng, ka kakaretso e arotsoe ka mesebetsi: li-wallet tse khutšoanyane, li-wallet tse telele, mekotla ea litlolo, mekotla ea mantsiboea, mekotla, mekotla ea mahetla, mekotla, mekotla ea manqosa, mekotla ea maeto, mekotla ea sefuba le mekotla e mengata.Kapa ho ea ka thepa: letlalo, PU letlalo, seile, k'hothone joalo-joalo.Likarolo tsa kantle ho naha li batla li le: Wallet, COSMETIC BAG (cosmetic bag), HANDBAG (handbag), e arotsoeng ka TOTE (handbag), SHOULDERBAG (mokotla o mahetleng), BUCKETBAG (mokotla oa bakete).
1. Boemo ba nts'etsopele ea 'maraka oa lefats'e oa indasteri ea mekotla ea basali

Ho ea ka "Pehelo e Tebileng ea Patlisiso le Ts'ebetso ea Ts'ebetso ea Ts'ebetso mabapi le Boemo ba hajoale ba Indasteri ea Mekotla ea Basali ea China (2022-2029)" e lokollotsoeng ke Guanyan Report Network, ho tloha ka 2021, boholo ba mmaraka oa lefats'e oa indasteri ea mekotla ea basali bo tla fihla US. $ 63.372 limilione tse likete.Ho ea ka pono ea libaka, Asia e na le palo e batlang e phahame ea baahi.Libaka tse emeloang ke linaha tse tsoelang pele moruong joalo ka China li na le karolo e phahameng ea 'maraka oa mekotla ea basali.Asia hape ke 'maraka o moholo ka ho fetisisa lefatšeng oa mekotla ea basali.Ho feta moo, Europe le United States.Libaka ke libaka tse tloaelehileng tsa tšebeliso ea lihlahisoa tsa boleng bo holimo, 'me litheko tse phahameng tsa bareki le tsona li etsa hore libaka tsena e be 'maraka oa mantlha oa mekotla ea basali, haholo mmaraka oa mekotla ea basali ea maemo a holimo.
Ea bobeli, boemo ba nts'etsopele ea 'maraka oa indasteri ea mekotla ea basali ea Chaena
1. Boholo ba 'maraka
indasteri ea masela ea naha ea heso esale e le e 'ngoe ea liindasteri tse bohlokoahali tsa leseli naheng ea heso.Indasteri ea thoto e boetse e nka boemo ba bohlokoa indastering ea masela.Mekotla ea basali e totobetse haholoanyane ka lebaka la litšobotsi tsa bareki, boikemisetso bo matla ba ho nkela sebaka sa ho sebelisoa, le tšebeliso e sa tsitsang, ho etsa hore indasteri Ho se ke ha e-ba le mokhoa o totobetseng oa ho theoha.Ka 2021, boholo ba mmaraka oa indasteri ea mekotla ea basali ba malapeng e ka ba li-yuan tse libilione tse 114.635.
(1) Mokotla oa basali oa letlalo
E le thepa e ka sehloohong ea mekotla ea basali e phahameng, letlalo le atisa ho sebelisoa ka mekotleng ea basali ea lihlahisoa tse tsebahalang.Lilemong tsa morao tjena, ka kholo ea matla a ho reka a basali naheng ea heso, boholo ba 'maraka oa mekotla ea basali ba letlalo bo ntse bo tsoela pele ho hola, ho fihla ho li-yuan tse limilione tse likete tse 39.32 ka 2021.
2) Mokotla oa basali o kopantsoeng
Ka ts'ebeliso e tsoelang pele ea lisebelisoa tse fapaneng tse kopantsoeng, mefuta ea mekotla ea basali e kopantsoeng e lula e ntlafatsoa, ​​​​'me boholo ba' maraka ba indasteri bo eketsehile butle-butle.Ka 2021, boholo ba mmaraka bo tla fihla ho li-yuan tse limilione tse likete tse 75.315.
2. Boemo ba phepelo
Kabo ea ketane ea indasteri ea mekotla ea lapeng e bonts'a polarization e tebileng 'marakeng.Taba ea pele, mokhoa oa ho jara thepa ea lapeng ka kakaretso ke oa maemo a tlase, o fokola matleng a marang-rang, 'me litefiso tse tlase tsa markup.Theko ea yuniti hangata e ka tlase ho li-yuan tse 500.Taba ea bobeli, li-brand tsa mose ho maoatle li na le lihlahisoa tsa boleng bo holimo, tse nang le litheko tse tlohang ho likete ho isa ho mashome a likete tsa li-yuan, tse nang le litefiso tse holimo tsa li-markup.Nako ea ho phomola ha brand e se e le monyetla o motle bakeng sa nts'etsopele ea lihlahisoa tsa thepa tsa lapeng tse sa sebetseng hantle joalo ka Aihuashi le 90Fen.Lithekiso tsa thoto le mekotla ea theko ea li-yuan tse 300-1000 lia chesa.
Tlhahiso ea liphahlo tsa Chaena e bakile karolo e fetang 70% ea karolo ea lefats'e, 'me e nkile boemo bo ka sehloohong lefatšeng.E le eona e etsang thepa e khōlō ka ho fetisisa lefatšeng, Chaena e na le baetsi ba liphahlo ba fetang 20 000, ba hlahisang hoo e ka bang karolo ea boraro ea thepa ea lefatše, ’me karolo ea eona ea ’maraka e khōlō.Lilemong tsa morao tjena, ka tsoelo-pele e potlakileng ea indasteri ea mekotla, palo ea lik'hamphani tsa thoto Chaena le eona e ntse e eketseha.Hona joale, li fumaneha haholo liprofinseng tse lebōpong la leoatle tsa Guangdong, Fujian, Zhejiang, Shandong, Shanghai, Jiangsu, le liprofinse tse ka hare ho naha tsa Hebei le Hunan.Ntlafatso ea boemo bona e tsamaisitse sekhahla sa thekiso ea indasteri ea mekotla ea China.
Indasteri ea thepa ea China e na le ketane e telele ea indasteri le likhokahano tse ngata tsa phallo.Ho hlaha ha khoebo ea e-commerce ho atolositse liteishene tsa thekiso le ho qapa mokhoa oa khoebo oa lik'hamphani tsa mekotla.Khoebo ea E-commerce e fokotsa litšenyehelo tsa transaction, bareki ba ka ikopanya ka kotloloho le lihlahisoa tse ncha le lihlahisoa tse ncha, 'me ba ka reka mekotla ea mefuta e fapaneng kapele, ha lik'hamphani tse tsamaisang thepa li ka etsa kenyelletso ea sehlahisoa, papatso le thekiso ka Marang-rang, li khutsufatsa lihokelo tsa ho potoloha le tsa transaction, tsa ntlafatsa. bokgabane.Ka kholo e ntseng e eketseha ea e-commerce le mekhoa e amanang le ts'ebetso ea sethala, litšenyehelo tsa ts'ebetso li tla tsoela pele ho fokotseha, 'me khoebo ea e-commerce ea indasteri ea mekotla e tla ba mokhoa o akaretsang.
Har'a tsona, phano ea khaso e totobala haholo selemong se fetileng.Bonnete ba eona, tšebelisano ea nako ea 'nete, le maikutlo a sebaka se sireletsehileng ho pholletsa le skrini li fihletse tlhokahalo e matla ea bareki ea batho ba sa khoneng ho tsamaea nakong ea seoa sena, e leng se etsang hore phano ea phatlalatso e be pere e lefifi.Boikutlo bo fetohile sebaka sa sephethe-phethe seo lihlahisoa tse kholo li li hapileng.Tlas'a phallo e kholo ea moea, ho na le mekhoa e mengata ea ho kopanya matsoho le li-ankora tse tummeng, mookameli ho felisa khaso e phelang ka seqo, le ho theha kamore ea phatlalatso e phelang.Indasteri ea liphahlo le eona e lekile khaso ea metsi ka kotloloho.Har'a bona, lihlahisoa tsa mekotla tse kang Aihuashi le Bremen li sebelitse hantle haholo.Ba thehile likamano tse ntle tsa tšebelisano 'moho le Weiya, Li Jiaqi, Lieerbao, Sydney le liankora tse ling tse etellang pele tsa Taobao, mme ba fihletse botumo bo botle le thekiso.Ntle le moo, Aihuashi e boetse e thehile likamore tsa phatlalatso tsa marang-rang tsa Lefapha la Tao, Douyin le liteishene tse ling ho tebisa tšebelisano le basebelisi, e tsebahalang haholo ke balateli.
Indasteri ea mekotla e na le phello e kholo ea lebitso.Lihlahisoa tsa thepa ea lehae tsa Chaena li tsepamisitsoe limmarakeng tse bohareng le tse tlaase, tse nang le tšusumetso e fokolang ea lihlahisoa le litheko tse tlaase tsa li-unit.Boemong ba lintlafatso tsa tšebeliso, bareki ba ela hloko haholo boleng ba sehlahisoa le tlhokomeliso ea mofuta oa thōtō, 'me mmaraka oa thepa o ikemetseng le o bohlale oa bohareng ho isa ho o phahameng o na le monyetla o moholo oa nts'etsopele.
Ho ea ka lipalo-palo, ka 2019, tlhahiso ea mekotla ea basali ba malapeng e ne e ka ba limilione tse likete tse 2.239.Ka 2020, indasteri e ile ea boloka kholo e tsitsitseng, e fihla ho limilione tse likete tse 2.245.Ka 2021, tlhahiso ea mekotla ea basali e ne e ka ba limilione tse likete tse 2.351, mme sekhahla sa kholo se ne se le tlase ho feta lilemong tse fetileng.
3. Boemo ba tlhokahalo

Ka ntlafatso ea maemo a bophelo le phetoho ea maikutlo a batho, basali ba mehleng ea kajeno ba na le litlhoko tse phahameng le tse phahameng tsa ho iketsetsa setšoantšo, 'me basali ba iponahatsa ka litsela tse sa tšoaneng.Thoto e se e le thepa ea bohlokoa joaloka liaparo le litlolo.Ho ea ka lipalo-palo tse tsoang mafapheng a amehang, metseng ea boemo ba pele ba Europe e nang le liindasteri tse tsoetseng pele tsa feshene, karo-karolelano ea mabenkele a liaparo, mabenkele a lieta, mekotla le mekotla e ka bang 2:1:1, ’me metse ea boemo ba bobeli ka kakaretso e fihla ho 4:2 :1.Empa Chaena, esita le metseng ea maemo a pele e kang Beijing, Shanghai, Guangzhou le Shenzhen, karo-karolelano ea mabenkele a liaparo, mabenkele a lieta, le mekotla le mekotla ea matsoho ke 50: 5: 1 feela ka ho fetisisa.Ho bapisa likhakanyo tsena tse peli tse fapaneng ho bonts'a 'maraka o moholo oa' maraka oa thepa oa China.Nakong e tlang, 'maraka o tla atolosa bokhoni ka makhetlo a fetang 20,' me 'maraka o na le bokhoni bo boholo.
Ka 2019, thekiso e bonahalang ea mekotla ea basali naheng ea heso e fihlile ho limilione tse 963.Ka 2020, ka lebaka la phello ea seoa se secha sa moqhaka, thekiso e bonahalang ea mekotla ea basali e tla fokotseha.Palo ea thekiso ea selemo le selemo e tla fihla ho limilione tse 970, 'me e tla nyolohela ho limilione tse likete tse 1.032 ka 2021.
4. Tlhahlobo ea tekanyo ea phepelo le tlhokahalo
Ka nako e telele, naha ea heso esale e le morekisi ea ka sehloohong oa indasteri ea masela, 'me 'maraka oa mekotla oa basali le oona o joalo.Mmarakeng wa lehae, tlhahiso le thekiso ya mmaraka wa mekotla ya basadi naheng ya heso esale e le ka tlase ho 50%, mme palo e kgolo ya tlhahiso ya mekotla ya basadi e tjhejwa ka mebaraka ya mose ho mawatle.
5. Sebaka sa tlhōlisano

Indasteri ea mekotla ea basali e ka aroloa ka mabothobotho, maemo a holimo, a mahareng le a boima.Hajoale, ho na le likhoebo tse ngata naheng ea heso ea indasteri ea mekotla ea basali ka kakaretso, moeli oa ho kena indastering o batla o le tlase, mme palo ea likhoebo tse nyane le tse mahareng indastering e batla e le kholo, e leng se bakang polarization e matla ho basali ba naha ea heso. indasteri ea mekotla.Lihlahisoa tse mabothobotho le tsa maemo a holimo li hapiloe ke lihlahisoa tsa kantle ho naha, 'me' maraka oa bohareng ke Mahlahahlaha a kantle ho naha a qothisana lehlokoa le lihlahisoa tsa naha tse etellang pele, 'me 'maraka o moholo o laoloa ke mefuta e mengata ea lapeng e nyane le e mahareng.

Ka lebaka la 'maraka o batlang o holile oa indasteri ea ho etsa mekotla ea basali le moeli o tlase oa ho kena indastering, ho na le palo e kholo ea lik'hamphani tsa mekotla ea basali naheng ea heso,' me hajoale ha ho na k'hamphani e etellang pele e nang le monyetla oa ho iphelisa.Lilemong tsa morao tjena, boemo ba chelete ea baahi ba Chaena bo eketsehile.Nakong e tlang, tlas'a mokhoa o akaretsang oa tlhahiso ea indasteri, 'maraka oa indasteri o lebelletsoe ho eketseha le ho feta.

6. Kemiso ea 'maraka
Ho ea ka nts'etsopele ea malapeng, tlhōlisano ea 'maraka oa mokotla oa basali oa naha ea heso e bohale haholo, haholo-holo har'a lihlahisoa tse nyenyane le tse mahareng.Ba ka itšetleha feela ka lintoa tsa theko ho fumana 'maraka., mahloriso a 'maraka ha a phahame, melemo ea lik'hamphani tse ka sehloohong' marakeng ha e hlake, 'me phapang ea lihlahisoa pakeng tsa mefuta e sa tšoaneng e nyenyane.Ka 2021, CR4 ea likhoebo tsa lapeng e ka ba 16.75%, mme mmaraka o maemong a tlholisano a hlakileng.